*This is in no way an endorsement and I didn’t get paid for this post.* There, that’s taken care of. But really, if you are a tampon marketer, you should read this.
At the store this morning, I just blindly grabbed a box of tampons. This has been going on 30 years. I pretty much know what I’m getting. But when I got home, as I was putting them away, I decide to read the box.(I had a little time on my hands.) Holy shit! Without my knowledge, tampons have become “cute”. When the fuck did this happen? And why?
Seriously, the box is rather startling to me. Are teenage girls that shallow and so easily targeted by the ad men that they make these purchases based on what the box looks like or says? Is this a new popularity thing?
“OMG! Your tampon is soooo cute!!!! What brand is that? My mom has to get me some!!!!! I bet it would look great with that new purple t-shirt I got!!!! I’m gonna phone her now!”
I kid you not, the box says ‘secretly super’. ! I needed that exclamation point just to let you now the tone of the box. ‘Daringly protective,delightfully small! ‘ On the back, it has directions (cute) that say ‘ready,click, go!‘ and that cute little tampon looks like it’s flying out of the applicator at mach 10. Fuck me! That is just frightening people!!!! You really do not that kind of speed with ANYTHING down there. I don’t choose my gynecologist because he is fast! I choose him because he’s got small hands!!
Where the hell are the tampons for me and the other girls who’ve squeezed out 10 pound babies? I have the ad already in my mind:
Bovine Sized Vagina Protection!!!!! This thing will absorb ANYTHING!!!!! Caution: No swimming or hot tubbing. Your tampon WILL hold up to 300 gallons. Embarrassment and possible death will ensue. (Your cha cha may explode.) And no!!! You don’t have to shoot it into you!!! Can be applied slowly and carefully!
I heard a story from a gal a few years back. She was in a line up at a shop, buying her tampons. Huge line up behind her. The checkout girl asked the sweet young teenage stock boy for a price check on her maypax. To which he responded “Is that the push in or the hammer in kind?” Everyone turned with that gaping look we all get, and stared at him, like what the fuck? He said “Thumb tacks. The push in, or hammer in kind?” Poor woman had a moment right there. She thought ‘Oh great. Everyone thinks I hammer in my tampons’.
Maybe that’s a marketing ploy. Real big ones that you have to use a mallet to get in? I don’t know. I’m just so fucking concerned about my new cute tampons. I’m not sure if I should have them displayed proudly on top of my purse? Will I ‘fit in’ with the cool girls? I’ll ask my husband.
“Hey! Do these tampons make me look younger?”